Bug Bulbs

Bug Bulbs is a three-color bag design for a craft kit I conceptualized. There were minimal restrictions on this project allowing for a lot of creative problem-solving. I was required to create the dieline from scratch using a sourced bag as a reference. Additionally, the theme needed to revolve around bulbs. It was allowed to expand on this theme to other kinds of bulbs outside of flower/garden bulbs.

My goal for this product was to create a craft kit that was not specific to an age range. I wanted a very clean and simple design so that you may not recognize it as a craft kit right away. In my research I found many craft kits even geared towards an older audience employ a hard sell by using lots of big bold text and colors. I wanted to achieve a more subtle approach while still having fun and eye-catching pops of color using lime green. Additionally, I created a prototype of what the actual product would look like.